Ariat was founded on the belief that the world of equestrian footwear needed an injection of athletic innovation - inspiring their namesake Secretariat, the record-breaking racehorse whose heart was thought to be nearly three times bigger than normal.

Ariat is a market leader in equestrian clothing and footwear, developing advanced technologies to deliver products that outperform in a variety of demanding environments. Their product designs begin in the lab - taking them through rigorous biomechanical research and testing to land on products that are both high performance and functional for the everyday.