Country Lifestyle Humes Outfitters: Celebrating Our Sustainable Country Brands

Our passion is our countryside and whether we are traipsing through the thick mud of a field with our wellies on or cosying up in our slippers by the log fire, it is important to us that having these luxuries do not harm or compromise the beauty of our countryside. So let’s take a moment to recognise some of the brands in the Humes family who go above and beyond to protect the natural beauty of the country while still giving us high quality products that will last a lifetime (instead of the planets).

Sustainable Outdoor Clothing 

What makes a clothing brand sustainable? A clothing brand can be considered sustainable if it goes to efforts to make various eco friendly choices throughout it's entire supply chain. Some of these ways might include using environmentally friendly materials such as organic cotton, hemp, Tencel and bamboo, employing sustainable production practicies such as avoiding harmful chemicals and dyes, ensuring fair labour practices, sourcing materials responsibly including animal welfare, creating high quality and durable items of clothing, and offering repair services or recycling programmes.

Fjallraven: A longterm commitment

Fjallraven build their products with the desire to see them last a lifetime of wear, this way they are built to be easy clean and easy to repair. They opt for functional materials with as little impact on the environment as possible and thier design process is rigorous to ensure only the best products make it to market, thus minimising waste.

Tip: Fjallraven, find your sense of adventure...

Penelope Chilvers: Sustainable and Timeless

With a ‘back to slow’ attitude, Penelope Chilvers has an intimate relationship with their shoe creators meaning their boots are sustainably built to be timeless and dependable. They then package these country classics in plastic free and biodegradable materials to do their part of protecting our future.

Tip: Penelope Chilvers, your new countryside best friends…

Ariat: Caring for Boots and the Countryside

Ariat and Storm Care have partnered up to give us leather care products that not only cleans, conditions, and polishes our boots so that they love us for longer, they have also made leather care products that look after our countryside. In addition to not testing on animals and having containers made from recyclable aluminium, they have taken the steps to make sure their leather care products are environmentally friendly by being free from fluoro carbon, silicone and propellant gases. We can rest easy knowing that we can take care of our boots and the beautiful countryside around us. 

Tip: Read more about caring for your Ariat boots…

Le Chameau: Keeping it Natural

Le Chameau only use natural tree rubber for their iconic wellington boots, that has high elasticity and is extremely durable and waterproof. The rubber is produced as environmentally friendly as possible and they responsibly use the resources of water, chemicals, and energy. In addition, they ‘tap’ the trees to draw out the rubber without harming them.

Tip: Discover more secrets of Le Chameau…

William Lockie: Chemical Free Craftsmanship

William Lockie has been creating premium knitwear since 1874, combining the very latest in knitting technology with traditional craftsmanship for a superior product that is hard to beat. They use all-natural fibres and there is no chemicals or harmful substances in their dyes. They wind back sweaters back into yarn to reknit them if they are unused and no chemicals are used in the washing process, just soft Scottish water from the local rivers which is recycled and reused

Tip: Find out more about the proud heritage of this Scottish mill…